Although an owner's vision is different in every company, following are some common themes we hear:
- Grow the equity value of the business
- Capitalize on the unique abilities of key employees
- Provide a high-quality product or service
- Recruit and retain key employees
- Focus key people on company goals and strategic plans
- Build a legacy
- Unlock the equity in the business upon exiting the company
Similarly, employees carry their own vision into the workplace every day. Each employee is unique in his or her plans and goals for the future, but all have motivations that transcend their job responsibilities. The common themes among this group are:
- Develop and apply unique abilities
- Be recognized and rewarded for superior performance
- Participate in income and growth opportunities
- Provide for retirement
- Protect their families (financially)
- Have opportunities for professional development
- Build wealth and save taxes
Within VisionLink’s philosophy, these two visions are mutually dependent. In fact, our experience is that most high-performing companies have compensation strategies that integrate these two visions, so that the fulfillment of one ensures the achievement of the other.